Upselling existing customers is a faster and cheaper way to grow revenue, compared to finding new ones. For enterprise customers, it's common to dedicate Account Managers. Thanks to their attention, it's common to see a 110-130% Net Revenue Retention (NRR) for this segment. However, no way exists to engage SMBs with similar attention - 1:1 conversations at scale to prevent churn, expand, or recover revenue.
AskToSell Co-Founders Laimonas Noreika and Karolis Januškas witnessed first-hand the SMB churn problem. It killed their previous company.
Together they have built ZITICITY to one of the fastest-growing logistics startups in Europe with $2.5 million in revenue from 1,500 businesses. 30% of these businesses were enterprise, 70% SMBs.
Enterprise customers had account managers, hence their needs were always heard and addressed. That resulted in low churn for this segment.
SMB customers relied on lifecycle marketing automation that drove little to no engagement, hence needs of this segment were not being addressed, leading to a high churn. The company eventually lost the battle with unit economics.
Co-founders are now building the product they wish they had at ZITICITY. AskToSell would have prevented that from happening.
CEO & Co-Founder
CTO & Co-Founder
